Getting started

Getting started

Here’s what you can expect next.

We made getting started with Walmart simple and easy, so you can offer your products to customers faster. Here’s a summary of steps and requirements you should know before you join Walmart Marketplace.

Before you begin, here are the minimum qualifications to join Walmart Marketplace:

Business Tax ID(s) (SSN not accepted) or Business License Number

Supporting documents that verify your Business Name and Address

History of marketplace or eCommerce success

Products that have GTIN/UPC GS1 Company Prefix Numbers

Catalog that complies with Walmart Prohibited Products Policy

Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability and ability to adhere to our Seller Performance Standards

Our competitive referral fees help Marketplace sellers earn more.

Fees vary by category.

Ready to get started?

It only takes a few simple steps to start selling on Walmart Marketplace. Looking for step-by-step guidance? Our onboarding guide can help.

Introducing Seller Center

As a Marketplace seller, you will use Seller Center to register your company, update your account settings, view reports, and manage catalog performance. If you choose not to use Walmart’s APIs or work with a Solution Provider, Seller Center is where you will manage your items and orders.

What’s next? Set up your items.

As a Marketplace seller, you have three options for integrating your catalog with Walmart.com.

Seller Center via Setup by Match, Single Item, or Bulk Upload Setup

Choose the appropriate method for your business and follow best practices to help ensure a successful experience.

Don’t forget to review our Prohibited Products Policy and Seller Performance Standards.

Explore additional ways to grow your Marketplace business

Once you complete your account setup and list your products, you can explore innovative solutions like Walmart Fulfillment Services and Walmart Connect right away!

Walmart Fulfillment Services

A low-cost, end-to-end fulfillment service for Walmart Marketplace sellers.

Learn more

Walmart Connect

Help customers discover your products faster as they search Walmart.com.

Learn more

Resources

Additional resources to help guide you

Sell Better Blog

Find the latest updates and product launches on our blog.

Marketplace Learn

Get detailed walkthroughs, guides and video tutorials on our learning platform.

More resources

Find the resources to help answer your questions.

Opt-Out Request Honored


We received a GPC signal or a request to opt-out of selling/sharing your personal information (including for targeted advertising); this notification is to indicate that your opt-out request is being honored. You can find out more about your consumer privacy rights in our Privacy Notice.

This will close in 0 seconds

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.