Seller Success Formula:
Launch
Whether you’re starting small like our founder Sam Walton did more than 60 years ago, or you’re joining us during a time of growth, you have a home on Walmart Marketplace.
We’ve built a strong foundation so businesses of any size can continue building with us. You can begin by making sure you check these fundamental must-haves off your list.
A proven guide just for you.
Following this framework can lead you to your first sale faster. Understand what’s most important to your success and tap into an ecosystem of solutions that help you get started and keep going.
New-Seller Savings
Sign up now and save up to $75K to build your business on Walmart Marketplace.*
*Conditions apply.
Step 1: Catalog & assortment
The best way to kick off your journey on Walmart Marketplace is by offering a complete assortment to your customers. After all, one of the reasons millions prefer to shop at Walmart is the variety of products they can choose from. Once you’re uploading items to your catalog, double check to make sure you didn’t forget to add any SKUs.
Already want to take it to the next level? There’s a dashboard for that!
Assortment Growth dashboard
Expand your reach with features that help you discover the most-searched items across categories you sell in. Or view customer-favorite products and brands in categories you may not already sell in.
Step 2: Strong catalog content
Even the most popular items on Walmart.com are only as successful as the content included on their listings. Details like product titles, descriptions, and images can make all the difference in whether a customer chooses to buy.
Not sure where to start? We get it, you want to get something this important just right. With help from this dashboard, you’ll understand exactly what it takes for your catalog content to be in peak condition.
Listing Quality dashboard
Remove the guesswork from optimizing your listings and build top-performing item pages. Pay attention to your Content Score to know whether you need to make additional updates to your listings.
Pro tip
When editing an item, look out for AI-powered content suggestions! This feature is designed to save you time and make the most impact with your optimizations.
Step 3: Competitive prices
Today, shoppers have endless online marketplaces to choose from. Shoppers from all income levels know that prices vary, and finding the best deal requires research. That’s why prioritizing competitive prices is key to reaching smart buyers. When your Walmart Marketplace pricing strategy is strong, your items will be well positioned to win the Buy Box, attract more customers, and drive conversion.
You’re not alone when it comes to executing this critical area of your business. Save time and take your strategy up a notch with these tools.
Pricing Insights
Monitor pricing performance and adjust as needed in this easy-to-use dashboard.
Repricer
Keep your offers competitive and adjust your pricing automatically based on rules you set.
We manage over 13,000 SKUs which is too much for one person to manage and Repricer allows us to take all the labor out of it and do it automatically.
Adam Greenberg, Shop the King
Step 4: Fast & free shipping
What do shoppers want just as much as your products? They want them delivered fast and for free. It may seem simple, but we understand the feasibility of offering this to customers can vary from business to business.
That’s why Walmart Marketplace offers a number of options that can help you deliver orders within two days or less.
Walmart Fulfillment Services (WFS)
Send us your inventory and we’ll handle the rest. Pricing’s simple: You pay for items we store, pick, pack, and ship. No setup, monthly, or hidden fees to look out for. Plus, with no minimum or maximum inventory requirements, you have full control of your business.
Walmart Fulfillment
Services (WFS) costs
15% less*,
on average,
than most competitors1.
Seller Fulfillment Services (SFS)
Prefer to handle fulfillment yourself? Eliminate the guesswork from your shipping configuration with Simplified Shipping Settings—our improved automated shipping platform. It is designed to save you time and deliver a great customer experience with minimal effort.
Marketplace sellers who use our automated shipping platform see a more than
10% boost
in sales, on average2.
* Fulfillment cost per item. 1 Fulfillment cost per item. Walmart first-party data, orders fulfilled 2/1/24–12/31/24. 2 Walmart internal data, Feb 2024- Jul 2024.
Follow the path and you won’t look back.
Congratulations on taking the first steps toward building your own foundation for selling on Walmart.com. This is a major milestone worth celebrating.
Ready for next steps? Explore Seller Success Formula: Grow and learn how to keep up your momentum.
And if you want to dive deep into topics learned here, go to Marketplace Learn for a library of helpful information.
Want more info?
Continue boosting your skills with our interactive training program, Components of a Listing Bootcamp.
Pro tip: Stay up to date on our Seller Performance Standards*.
A recent Walmart study found active sellers who met all five Walmart Seller Performance Standards achieved, on average nearly 40% more views, 40% more orders, 30% higher GMV, and a 10% higher customer rating compared to those who did not3.
*If you use Walmart Fulfilled Services for your orders, WFS controls the performance standards and so they will not be available in the Seller Center.
3 Walmart internal data, 11/2023–11/2024 for all sellers who have all performance metrics available.
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